CALIFORNIA (Feb. 21) – California University of Pennsylvania introduced a new visual identity for its institutional and athletic logos on Thursday morning.

The new logos are part of a multi-phase rebranding initiative designed to tell the university's story, standardize the emblems used to represent Cal U and its athletics programs, and refresh images and wordmarks that had become dated.

"We invited our entire University family to get involved in the process, and the logo's capture the spirit of Cal U – proud and resilient, dedicated and caring," said University President Geraldine M. Jones. "Our University logos reflect our past, but they have a bold, contemporary look that will tell the story of who we are today and who we will be well into the future."

The Cal U marketing department worked with Carnegie Dartlet, a leading brand identity firm, to conduct brand research over a 16-month period and develop the athletic logos.

The name Vulcans dates back to 1932 when the student newspaper sponsored a contest to select a nickname for the school. The shape of Vulcan's hammer appears inside the "C' in the athletics wordmark.

"As we gradually purchase new uniforms and gear, a shared identity will emerge for our athletics program," said Athletic Director Dr. Karen Hjerpe. "Without a doubt, our fans will know who we are and our student-athletes and fans can feel a shared sense of pride."