CALIFORNIA (July 2) – The California University of Pennsylvania athletic department is proud to announce its new partnership with Songwhale, a mobile-marketing company based in Pittsburgh.

Text the word VULCANS to WHALE (94253) to sign up for score updates, alerts and prize giveaways all via text message to your mobile phone. Individuals who previously received text alerts from sms@calvulcans.com have automatically been enrolled into the new mobile database.

“Songwhale opens up a great avenue to relay information to our alumni, parent and fans,” said Associate Vice President for Athletic Development Frank Bauer. “We are fortunate at Cal U to be able to offer this technology to our proud supporters as we continue to maintain our goal of becoming one of the premier programs in NCAA Division II.”

Cal U has partnered with Songwhale on several of its latest technologies, including texting, WAP and WiFi

The texting feature will allow fans to receive in-game score updates and alerts on the latest Vulcan news. The in-game score feature will be available for football, men's basketball and women's basketball this upcoming season with additional scores possibly becoming available in the future.

The WAP website allows fans to access Cal U exclusives on the Internet whether on a computer or phone. The WAP site will allow individuals to download ringtones, wallpapers, content and more.

Songwhale stadium provides fans a feature when attending events at Adamson Stadium and the Convocation Center. While at games, individuals will be able to access a live view from the unique Wavecam installed at the venues.

Initially formed in 2007, Songwhale is an interactive media company with partners ranging from the Pittsburgh Steelers, Pizza Hut, Penn State Nittany Lions, Nike, the Cleveland Indians and Gatorade.