CALIFORNIA (May 11) – The California University of Pennsylvania Athletic Department has announced a multi-year partnership with Nike and BSN SPORTS effective July 1, 2018 ahead of the 2018-19 academic year.
The agreement includes numerous incentives in the form of discounts and rewards, along with additional marketing and promotional opportunities. Team uniforms will be cycled into the Nike brand through the life of the contract.
"Cal U is excited to partner with BSN SPORTS and Nike to outfit our student-athletes, staff and fans with high-quality apparel," said Cal U Athletic Director
Dr. Karen Hjerpe. "The partnership will enhance the Cal U athletic brand and provide our student-athletes with some of the best uniforms on the market. The partnership will also be another step in unifying the look of our 18 intercollegiate teams."
"We are excited to partner with Cal U and Nike in elevating the performance and impact of the athletics program. This strategic partnership provides the finest apparel and athletic products to the Vulcan athletic teams and benefits each student-athlete representing the community," said Todd Northrop, Vice President of Collegiate Select at BSN SPORTS. "We are proud to be their partner and pleased that we can elevate the student-athlete experience."
ABOUT NIKE, INC.
Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.
ABOUT BSN SPORTS
BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit
www.bsnsports.com.